About

I built the tool I wish existed. Then I made it free.

Hi, I'm Christian Laurente, a web developer and web analytics specialist working in React and Next.js. Tagfire is months of solo, AI-assisted work, built for people who live in GA4 and Google Tag Manager.

01Why I built it

Five tools, a spreadsheet, and a script. Every audit.

Tagfire started as a way to stop context-switching. It turned into a way to stop finding broken tracking weeks too late.

01

One place instead of five

I got tired of juggling separate utilities, spreadsheets, and scripts. Tagfire pulls more than 13 tracking tools together: GA4 and GTM audits, access governance, UTM building, live tag debugging through a Chrome extension, and more.

02

See what breaks before you delete it

Dependency mapping shows exactly which tags and triggers rely on a variable, so cleaning up a container stops being guesswork.

03

Tracking breaks silently

It rarely fails loudly. You usually find out weeks later, after collecting bad data. That is the real reason Tagfire exists.

04

A browser that checks for you

Monitoring replays a recorded user journey in a real browser every day and emails you the moment a critical tag stops firing.

02How it's run

Free where it can be.

Every container audit, debugging tool, and utility is free and unlimited.

The only paid tier covers daily browser monitoring and AI anomaly detection, simply because spinning up real browsers on a server every day carries real infrastructure costs.

If you manage tracking setups, I'd love to know whether Tagfire helps your workflow. Feedback and bug reports go straight to me, and they shape what ships next.